Saturday, June 12, 2010

online marketing - is page rank that important?

Ever since I joined this company, I have been hearing that the online marketing team is doing a great job and how the page rank is improving. Well earlier my time was well spent on making the platform more stable and on fixing the bugs. But the last 2 weeks the pressure has been quite less. Ever since I found the magical fix to make the vc client more reliable the number of bugs have been decreasing and now it is not even a trickle, it has stopped completely :-)
So apart from adding support for stud game and for Teen Patti game, my time is also being spent on online marketing stuff, especially on online affiliate marketing. Well the first thing I realized was the page rank for google is at the heart of a bitterly fought war where so called thought leaders are publishing articles after articles in defense of their stand. Do we really require people to focus obscenely on page rank? Or does the content win in the end? I know for a fact that the team here is quite dumb, that they follow instructions even when they don't understand what they are doing. "It is related to back links" or " page rank is what we are focusing on". And so it is AW's writ that runs large here. And I know for a fact that he is majorly obsessed with page rank. He has managed to improve the page rank of one site to 4 and he considers it to be a great achievment. There is a whole excel sheet with at least 100 entries of different web sites from where backlinks are demanded and to whom the link of our site is being sold. So the original question - does page rank rule?
Well, honestly, my knowledge is very limited and I am still doing a lot of research. So I will revisit this question after some time :-)
I have been thinking a lot about future planning and where do I see myself in 2 years time. As of now I am completely focusing on learning new skills so that I can float my own company and focus on it. But as of now I just wait. Even Milton said " they also serve who stand and wait".

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