Saturday, June 26, 2010

is maintaining sanity far more important than career growth?

The past few weeks have found me a little bit less loaded and so the time has been spent on introspection and on general reflection of life now and in future. And whenever one reflects on future, either the thoughts turn to daydreams if he is optimistic about it or the thoughts take on a morbid pattern with large doses of melancholia and a general sense of incompleteness taking over the spirit. Unfortunately I was feeling low and so my thoughts would always veer on my current status in life and on the missed out opportunities, and on what would have happened if things would have gone according to our script. And well, that set me thinking. I have always been a hard working guy who will slog if there is a need and who takes immense pride in his work. But I have also found that after a bout of difficult schedule, I always needed some time out to recharge me, to prepare me for another cycle. And for me work is not the only thing that defines me. There are many many other things that I absolutely need to do to make me feel alive, to retain my sanity. There are people who keep on working hard, jumping from one project to another, compromising their personal lives to accumulate success on career front. But I am not that kind of person. For me my personal space is very very important. I have to spend time with my son. And I don't believe in quality of time spent, I am more biased towards the quantity of time. I have to take out time to chat up with my wife, with my friends, with my siblings. I absolutely have to take out time to read books or watch movies or write my own stuff. But I also have some regret about it. I believe I want the best of both worlds which is simply not possible. So is maintaining sanity more important than pursuing silly career goals which won't make me a better person? I don't know yet but I will figure it out sooner than later.

Saturday, June 12, 2010

online marketing - is page rank that important?

Ever since I joined this company, I have been hearing that the online marketing team is doing a great job and how the page rank is improving. Well earlier my time was well spent on making the platform more stable and on fixing the bugs. But the last 2 weeks the pressure has been quite less. Ever since I found the magical fix to make the vc client more reliable the number of bugs have been decreasing and now it is not even a trickle, it has stopped completely :-)
So apart from adding support for stud game and for Teen Patti game, my time is also being spent on online marketing stuff, especially on online affiliate marketing. Well the first thing I realized was the page rank for google is at the heart of a bitterly fought war where so called thought leaders are publishing articles after articles in defense of their stand. Do we really require people to focus obscenely on page rank? Or does the content win in the end? I know for a fact that the team here is quite dumb, that they follow instructions even when they don't understand what they are doing. "It is related to back links" or " page rank is what we are focusing on". And so it is AW's writ that runs large here. And I know for a fact that he is majorly obsessed with page rank. He has managed to improve the page rank of one site to 4 and he considers it to be a great achievment. There is a whole excel sheet with at least 100 entries of different web sites from where backlinks are demanded and to whom the link of our site is being sold. So the original question - does page rank rule?
Well, honestly, my knowledge is very limited and I am still doing a lot of research. So I will revisit this question after some time :-)
I have been thinking a lot about future planning and where do I see myself in 2 years time. As of now I am completely focusing on learning new skills so that I can float my own company and focus on it. But as of now I just wait. Even Milton said " they also serve who stand and wait".