Well, I am back after a really really long hiatus !!!
Many different events have occurred with my completing HEC diploma, my fruitless efforts to find a job in Europe, my coming back to India, my joining a startup and many many trials and tribulations to settle down.
Well, this post is dedicated to the startup Chiasma Solutions and its flagship product Mediclik. Now when I joined this company, work on Mediclik had been meandering and my first reaction was to admit defeat and focus energy on some new work. However because of some curious turn of events, I was forced to sit back and take a relook at the product.
Mediclik is a web based application designed for small clinics and nursing homes. The key word is small. This product is not meant for big hospitals. Rather it tries to address the real life needs of small to mid sized (50 - 100 patients) nursing homes. Well to cut a long story short, the product is now complete and ready to be showcased to the world. Take a look at the image above and check out for yourself the cool looks !!! This is from one login only. We provide 4 different logins for users from admin to operator to in house pharmacist and doctor. The product looks awesome now :-)
Well my part of the job is to find an audience online, so I studied all the cryptic sounding and really mystifying concepts of SEO. I tried adding mediclik to some online directories (free of course) and well nothing ...
It seems that for any reasonable chance of online success, one has to be ready to shell out big bucks. This is really awful because we are a startup and we really don't have the big bucks to splurge on marketing gimmicks. As of now, we are trying out other avenues too like making cold calls to nearby nursing homes, but the conversion rate is not really taking off.
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